While most hosts are still handling guest communication the old way, the biggest hotel chains and STR management companies are already using AI to handle guest reception. This week, we’re exploring how AI guest reception can revolutionize your operations, enhance consistency, and cut costs without losing the human touch.
In this episode, we break down:
- Exactly how AI guest reception works and when to use it
- 5 ways AI outperforms human communication
- When AI will fail you (and you need real people)
- How our team of 20+ uses AI to manage guest communication for 200+ properties
Listen in to find out how to make it work for your business.
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If you’ve been listening to the show for a while, well, you know that I love technology. We’ve talked a little bit about AI before artificial intelligence, but I wanna talk about it again because it is in our industry more than it has ever been. It’s in our world more than it’s ever been, and it can help with all kinds of things in our operation.
From guest check-ins to local recommendations To FAQs and it can do it all automatically without a human being typing out the responses. This episode, breaks down how AI reception is transforming the guest experience, improving consistency, and also cutting expenses. But we’re also gonna jump into when not to use ai,
let’s explore all this together on this episode of the Short-Term Rental Riches Podcast.
If you’re still relying on a hundred percent human interaction for guest experience, well, you’re falling behind. Now, I know that might sound crazy, but the reality is, is that AI will improve the guest experience. It doesn’t get sick. It’s available 24 7. It keeps consistent tones across all your properties and all your portfolios, and it remembers everything.
But there’s also some places where AI definitely should not take over for a human. We’re gonna talk about all that this week.
So let’s just start off at the very beginning. What exactly is AI guest reception? Well think about artificial intelligence trained appropriately to handle your guest communications.
This can include all guest communications, whether it’s a text message, an email, a message on your message platform, or even some companies out there offering voice services.
Assuming the AI is programmed properly, well can handle all those frequently asked questions about your property, about the neighborhood, about the whole guest experience,
- Guest reception is also something that can operate. Automatically. Now, I said, can, and in today’s world, you don’t wanna set things up on autopilot. We’ve got some considerations for you. But before we do, let’s talk about where we’re seeing this AI pop up. Well, we know that the hotels are using this. Of course, the biggest chains in the world are implementing this for, communication in terms of support.
We’ve seen this with Airbnb and all the big OTAs. They’re bringing AI in to replace a lot of repetitive tasks. We’re also seeing AI make its entrance into a lot of the software programs available in the short term rental industry. So programs like Host Away or guesty, which are property management systems or even.
Designated AI tools like Bestie AI or Conduit, or Host Buddy ai. There are quite a few of them popping up, and they’re popping up faster than ever.
So we have a general sense of what this could do. We have a general sense of who’s using it and where these tools are available. Let’s talk about five reasons why AI guest communication is actually better than human communication. And I would argue that it’s better a hundred percent of the time in these five situations.
The first one is that there are no wait times. So if you have a properly trained AI tool, it can respond immediately. Whereas a human has to look up information, they have to read the messages.it just takes longer, right? It’s not possible to just shoot a message off without even reading something.
So that’s number one. The second piece is that AI allows a larger operation or a team of people to have the exact same consistent professional tone in all of their guest communication.
This means that even if your receptionist was having a bad day, they were sick. The tone is always the same if you’re using an AI tool for these communications.
But it’s not just that the tone is more consistent, it actually can be much better. Right? Imagine if you’ve trained your AI after the best hotels in the world, after the best hospitality practices in the world,
after brands that consistently get five stars always in terms of their communication. Well, once you train it, it will consistently. Respond with that tone, and if you have multiple people on your team, then that’s quite hard to do, right? You have sort of different tones and attitudes and emotions coming into the messaging.
So that’s the second thing. The third thing is that AI remembers. Everything, which means it can go back and find your guest from five years ago that your new receptionist might have never seen or met. And it can bring in personal details to that communication and to that guest experience. There are of course software systems to help you monitor which guests are returning, but still, if someone has to go through and review all those, it’s gonna take longer.
and it could very easily get overlooked.
The fourth place where AI is always going to outperform is in terms of. Costs. So I’m not saying to go out and replace receptionists. Our receptionist team is amazing, and I would never imagine a million years getting rid of our team.
The reality is, though they can use their time for some more important tasks, which we’re gonna talk about here in a second. While some of the legwork, the groundwork for some of this guest communication can be created for them in the form of a draft message, for example. So of course if we’re using an AI tool, that’s going to cost less than hiring a human.
And that sort of leads into the fifth piece, which is if you’re building a portfolio and you’re growing a team, you will have less management. We know that hiring a new receptionist. It can be a huge, huge help, but there’s still a lot of training that goes into that, and they take vacation days, they get sick.
They’re not available 24 7. So AI can really help your whole operation, improve the tone, the guest experience, and have a much more solid foundation for you to continue operating your short term rentals and to continue offering really good guest experiences.
Even if you found the. Best person possible, and they’re super nice and pleasant to speak with all the time, and they have a big hospitality background. You’re still going to have to train them on the policies for these different listing sites and everything that has to do with your property. I.
If you’re hiring someone in a different country, well, it’s very possible that they could have an accent, and if they’re making phone calls to your guests, well, sometimes your guests might have a hard time understanding them. Now, our team all speaks amazing English. We are spread out all over the place now.
So we have receptionists in the Philippines and Mexico. We have team members in in Europe and South Africa. I’m in South America. I mean, we’re spread out all over the place. So I don’t wanna say can’t find amazing people with minimal accents, but if English isn’t their first language, well then you have to consider that.
And of course, with ai you don’t have any of that.
If we’re hiring virtual receptionists in other places, then we also have to deal with time zones, right? They’re very likely on a different time zone, and that can be challenging, finding really good help that’s having to work at midnight or different hours. Uh, again, with ai, we won’t have these challenges.
So with any AI tool you want to use, I don’t care if it’s with guest reception or if it’s helping you draft an email. You get what you put into it, so garbage in, garbage out. And if you’re planning on using AI to help you with your short-term rental business, well, you have to make sure a hundred percent sure that the information that the AI is referencing is completely accurate.
You have to make sure that you have a way to update that information. If it changes, and even then, I do not recommend. Turning on AI a hundred percent because it’s not going to cover the whole guest experience, at least today. We know that these tools are developing a lot, and I’ve got some of those caveats.
The things that you wanna make sure your receptionist or whoever’s helping you on your team is handling as a human being to make sure that nothing gets overlooked.
All right. Now let’s talk about why you absolutely need human beings on your team. And I think the first thing is that when we talk about guest communication in the short-term rental world, most people think of just communicating with guests. But the reality is there’s so many other pieces to the whole operation that involve your reception or the people speaking to your guests.
And that could be anything from. Payment issues or collecting payments or damage issues or dealing with support on the phone or emergencies, that’s a really important one. So if someone can’t get in your property, if there’s bad weather, if something’s not right at the property
and it’s not a standard piece of information like, you know, where do I find the charcoal for the barbecue? Well, then AI will have a hard time answering that, right?
And so it’s crucial that we have some really good talent on our team, some really good help to make sure that none of these things get overlooked. We also have things like, uh, guest verification or when maintenance stuff pops up. Now, I’m sure in the future as AI tools get better and better, there will be ways to help coordinate this with less human interaction.
But at the moment, you can’t get by with AI alone. We definitely do not plan on doing that, but we do plan on reorganizing some of the tasks that our receptionists are doing on a regular basis. If we can alleviate some of the general communications, or at least create an auto draft, an autodraft response, then that saves our receptionist team a lot of time to where they can use that to help focus on the guest experience
and to touch on all the other pieces of the operation.
So what does all this mean for the industry? Well, undoubtedly you’re going to see more AI interaction in the short-term rental world and in the hotel world,
it is already here. It’s being perfected and with good reason, right? It’s helping us keep consistency. It’s helping us respond quicker.
It is helping reduce costs. It’s helping with the training and the management overload, and it has a perfect. Memory. I know just from doing this podcast for years and years, if I go back to some of the first few episodes, I don’t remember all the details that were in there, but I know that a lot of those episodes are evergreen.
They’re still as valid today as they were five years ago when I recorded them. So if you’re new to the channel. You can check out all of our prior episodes@sstriches.com. We’ve got tons of free resources for you there, and if you’ve been tuning in for a while and you’ve found a lot of value in our content, I’d really appreciate it.
If you wouldn’t mind giving us a thumbs up or subscribing on Apple or iTunes, wherever you like to tune in.
So AI is here to stay. When done right, it’s going to increase the guest experience. It’s gonna make. Their time better at your property and it’s gonna make your operation easier. I think we’re gonna see a lot of really cool changes just in the near future, and not just in the short-term rental world, but in the hotel and hospitality industry in general.
I hope you found today’s insights helpful. If you haven’t yet, take a peek at some of the tools available. Until next time, I hope you have a fabulous week.



