322. The Smart & Easy PMS: Insights from CEO Shaun Shirazian

The short-term rental world is evolving fast, and Lodgify is helping hosts keep up. In this episode, CEO Shaun Shirazian reveals how Lodgify empowers small-scale hosts with powerful tech, AI tools, and unmatched usability. If you’re ready to automate, grow, or simply do less while earning more, this is one episode you don’t want to miss.

5 Key Takeaways:

  • Learn how Lodgify’s laser focus on independent hosts sets it apart from larger, less agile PMS platforms.
  • Discover how AI is already transforming guest messaging, onboarding, and support—plus what’s coming next.
  • Why simplicity and ease-of-use are Lodgify’s not-so-secret weapons in a crowded tech landscape.
  • Insights into Lodgify’s massive global user base, and how the software adapts to international markets.
  • What the future of property management software looks like—and how Lodgify is shifting from SaaS to “service as a software”.

Lodgify is helping shape the future of short-term rentals by making life easier for hosts and property managers. Whether you’re just starting out or managing multiple units, this conversation offers valuable insights to help you scale smarter. If you found this helpful, don’t forget to subscribe and share the episode!

Resource Links:

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Download the Growth Handbook: https://strriches.com/growth-blueprint/ 
Check out our videos on YouTube: https://www.youtube.com/@ShortTermRentalRiches
Grab your free management eBook: https://strriches.com/#tools-resources
Looking to earn more with your property (without the headaches)? Chat with our expert management team: https://strriches.com/management-services/

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[00:00:00] Okay. Well, welcome back to the Short-Term Rental Riches podcast. I’m really excited to be sitting here virtually with Sean Shiraz. He is the CEO of a company you’ve undoubtedly heard about lofi. They’re one of the industry’s leading property management software platforms, helping tons and tons of owners and businesses run their short-term rentals.

Sean, I’m really excited to have you on the show today. I know you got a background in technology. We’re gonna dive in some details. Welcome to the show. Thank you so much for having me, Tim. Appreciate it. Yeah, yeah. Uh, it’s always a pleasure to, to talk with the CEOs, you know, the founders, the people kind of driving the, driving the ships of some of the industry’s largest, uh, largest providers in the technology space.

And let’s see, you have a background in technology. You want to tell us just a [00:01:00] little bit of how you became the CEO of, of Lofi? Yeah, absolutely. Um, I, uh, I joined earlier this year as CEO, and, and before that my career has been in product at a number of, of tech companies. So before lofi, I was Chief Product Officer at Pipedrive, uh, CRM software for those familiar.

Then before that was at Intuit, the financial software company, uh, for a number of years in the US and in Brazil and, and in Europe. Uh, which was an incredible experience, uh, in both of those cases to learn from companies that are incredibly customer obsessed, but also create software that is for the small guys.

The, the underdogs in the spaces, right. You know, Intuit was all about creating software for those that were going out on their own, that wanted to be their own boss and be their own small business owner to do their taxes on their own. And they, it created incredibly easy to use software, uh, that [00:02:00] is the leader in those categories.

And same thing with Pipedrive. You know, Pipedrive came out when Salesforce and HubSpot were the dominant CRM players. But no one was really focused on how do we create a CRM that a sales team is actually going to use? Uh, and so Pipedrive was as easy to use, you know, just the right amount of features that you need for your use case.

Not anything more than that. Uh, that completely disrupted the CRM space. And so I have always been attracted to working at companies that have a product that’s disrupting, um, the space and in particular serving an end of the market that is underserved and overlooked. The underdogs, right? We all love a good underdog story, the David versus Goliath, and that’s something that has always attracted me to the companies and the products I work on.

And so when the opportunity at Lofi, uh, came about, uh, this was [00:03:00] definitely a core part of their DNA and their origin story. Uh, the company has been exclusively focused on the long tail end of the short term rental market. Again, serving the needs of the independent hosts and the small scale property managers that have been, uh, overserved and underlooked by, uh, software that’s been around historically.

And Lofi was really there, um, to serve their needs and to ultimately help them become independent and independent in the, in the sense of financial independence, independent in the sense of independence from your time. So you, you’re less time managing the day-to-day and independence in the, in the sense of location.

Right. You’re, you’re, mm-hmm. You know, we were just chatting, you’re, you’re, uh, recording this from Brazil, got properties, you know, around the world, which is incredible. You know, and it’s because of software and because of the setup that you’ve set up, that’s probably allowed you to do that. Right? And so we, we try to do the same thing with Lofi to help our our customers [00:04:00] with that.

And, you know, I, um, uh, in my early days when I was living in San Diego, I was an Airbnb host, uh, in the early days of Airbnb. You know, had an incredible experience, uh, doing that. And like meeting strangers. I never thought I would meet, uh, and love that. But you know, now kind of fast forward being on this side of it, uh, seeing, um, uh, the software that we’ve got at lofi, I definitely could have benefited from using that when I was a host.

And so it was that combination of. Uh, you know, working on products and working for companies that are serving the underserved, uh, and the, and the mission of Lofi really helping these hosts and small scale property managers become independent. That drew me, drew me to this opportunity. Yeah. Awesome.

Awesome. Uh, yeah, I think, you know, you’re totally right. Like. A lot of, like, there’s just so [00:05:00] much to do in the short term rental space, and if we’re not using software that helps facilitate all of that, like we’re really at a disadvantage. And so I know you guys have just tons and tons of features and things that Log helps short-term rental operators with.

Uh, but curious, what, what does your user base look like right now, Sean? I mean, how many properties are, are you guys serving? Um, what’s the average user kind of look like? Yeah, sure. You know, one, one of the things, um, as I, as I started earlier this year, one of the things that I’m asking. Um, a lot of external folks that I meet with, you know, like yourself and other folks that have been in the industry, uh, is, you know, what, what do you know about lofi and what, what are what usually come, comes to mind?

And what’s interesting, one of the takeaways that I’ve, I’ve had this year speaking to folks is, um, a lot of people don’t know about lofi, you know, that aren’t really in ingrained in the industry. [00:06:00] Usually they think of a few other brand names in our, in our category that come up. And Lofi is usually further down the list.

Um, and we, we kind of like fly under the radar. And when I start to share some of the stats on the company, I. People are like shocked. They’re like, whoa. Like you, you’re like one of the top three in, in the space, right? When you, when you speak about the customer base that you’re serving. And definitely look, this is a reflection of, uh, we’ve been hard at work for a number of years.

The founders have done an incredible job with the company getting us to this point. But one of the things that we wanna do differently going forward is. To get our name out there much, much more than we have in the past because we’re proud of what we’re building, what we have built, and what we’re building going forward as well.

And we want this, the industry to know about that. And so some of the, the stats to, to answer your question, we have over 25,000 customers. All around the world. And, um, [00:07:00] you know, what’s really unique about us is that although we are born and raised in Barcelona, um, I’m taking this call here from Barcelona, um, we’ve got an incredibly internationally diverse customer base from all around the world.

Uh, you know, whether it be in North America, south America, Europe, uh, or even in, in Southeast Asia. So incredibly diverse from a, a geographic footprint standpoint. And then when we look at the customer segments that we serve, they’re primarily two, two big segments that we serve. They’re the independent hosts, uh, that really have a handful of properties, usually less than three.

Um, and this is our primary segment. And then the, the second segment we serve are the small scale property managers. They have less than 15. Look, they’re, they’re looking to grow, um, but really kind of stay in that small scale range because they wanna maintain their independence. Um, now look, we’ve got customers that have many [00:08:00] more properties than that, uh, and, and don’t fit the mold.

And so they’re, but these are, I would say the, the two primary segments mm-hmm. That we’ve got. Awesome. Awesome. Well, 25,000 uh, users is an awful lot and I think one, one of the exciting things about the industry and as you mentioned is that. It doesn’t matter where the properties are. You know, you guys were founded in Barcelona, but you could have a property in Indonesia, or you could have a property in California, and you still have all of the operation side of running a short-term rental, which we’ve found, you know, from, from our end, working with lots of owners as well.

It’s pretty much the same, you know? I mean, you’ve gotta make sure that you have a really good guest experience. Yeah. Maybe the, the language changes or the market changes, but there’s lots of data now to help us with all that. Uh, so streamlining operations is essential really to success with the short-term rental these days.

Tell us a little bit more about Lofi and, and how [00:09:00] you guys help, uh, owners or investors or managers streamline their operations. Yep. Absolutely. So the, the way we think about everything we do is customer backed, and we think about ultimately there are three primary areas of customer benefit and value that we’re here to provide.

And it ties to that point about independence, right? And the three flavors of independence. So ultimately the financial independence. So what are we doing to help our customers become more financially independent? And that breaks out into a few areas. Number one is their occupancy rate, right? How can we help you?

Increase your occupancy rate. One of the primary ways that we do that obviously, is to, um, help get you cross listed across as many OTAs, predominant OTAs as possible, right? In addition to your own direct booking website and channel as well. The other component of financial independence, in addition [00:10:00] to the occupancy rate is when it comes to price and revenue.

So how can we help you maximize, uh, you know, the, the nightly rate that you’re getting for, for your property? And we do this through a combination of our own kind of, uh, uh, pricing tool that we provide from Lofi. But then also we’ve got a marketplace where you can connect to. Uh, whatever pricing tool that you have the best, you know, experience with, you can do that and connect that with, with Lofi.

So that’s what we do when it comes to helping you with a few examples when it comes to financial independence, when it comes to operations, this really fits into the two other flavors of independence, which is around, you know, independence of your time, and then independence of location. And so on the time piece of it, look, there’s the top areas we know that where our customers are spending the most amount of time when it comes to managing the operations, the number one offender is the guest communications, right?

The back and [00:11:00] forth guest communications that happen. This is a clear one where we’re automating and, and have AI all over helping our customers. Uh, you know, streamline, save a lot of time. The other one is when it comes to task management. Uh, so we’ve got a great. Capability around task management that helps you automate whether that is with you and your cohosts, whether that’s with you and your partner, whether that is with you and external teams that are helping support your property, whether it’s a team of maintenance providers or a team of cleaners as well.

Uh, and then location wise and independence on location. One of the things. That customers love about Lofi is the mobile app. Uh, and, you know, we get really high marks on our MO mobile app from, you know, industry, uh, evaluators out there. And this, it gives you a lot of the same capability and functionality that’s in the web app.

So when it comes to streamlining operations and being independence from location to be in Brazil and manage a property in, in Sacramento, [00:12:00] like our customers are doing this all the time via our mobile app. Uh, and, and that helps ’em quite a bit. Yeah. Awesome. Yeah, pretty much everything is going mobile these days, isn’t it?

I mean, people are making the reservations on the mobile platforms versus the desktop, so that’s really important. Uh, we, we’ve used multiple different PMS programs over the years and. I know none of them are perfect. You know what I mean? There’s just so many. Pieces to tackle. Uh, but I’m, I’m curious, you know, and, and some, you know, some programs maybe have a little slight edge on another one in a certain area, but then, you know, you guys have an edge on, on the other company in a certain area.

I’m curious, kinda what do you. What do you think is gonna keep Lofi competitive like three years from now? Or a property management software platform like your guys’? What, where are you, where are you thinking, uh, that you’ll need to be to, to continue to lead the market as one is one of the industry’s top providers.

Yep. It’s a, it’s a [00:13:00] great question. Um, yeah, I, I, there’s basically three things that differentiate us today that are gonna be the, the key things for us going forward as well. Number one is that for the last 13 years, we’ve been exclusively focused on a specific customer group within the short term rental market, as I shared before.

Mm-hmm. And we’re gonna continue to be exclusively focused on that. In the market going forward. Now, why does this give us an advantage versus others that are out there? Because we can obsess about a narrow set of customer use cases, it increases our ability to serve those narrow use cases incredibly well.

We’re not trying to be something for everybody in the market. From a independent host to a large scale property manager. We can’t do either of those things very well, but we can really focus on the segments I mentioned and absolutely knock it out of the park for [00:14:00] that. And so we’re gonna continue to obsess about a narrow set of customer segment profiles.

That’s number one. The second one is around ease of use. You know, we track customer feedback and sentiment in a number of ways. The number one thing that customers love about Lofi, whether they’ve used PMS before, or they haven, uh, or they haven’t. Um, is our ease of use. And, um, you know, this is incredibly important.

It’s an easy thing to say. It’s a simple set of words to say. It’s really hard to execute and deliver on ease of use. And I know from my experience at Intuit working on QuickBooks and TurboTax and pipe drive, it is difficult. But once you have it, it’s incredibly special. And the origin story of, of Lofi and where the name came from was that the founders were inspired by Shopify and what Shopify did to what you can do to create your own website.[00:15:00] 

And they said, we wanna be the Shopify of lodging, hence Lofi. And that like part of our DNA has been there since day one around simplicity, ease of use, and serving the needs again of those that want to do it on their own. And then the last piece that is a core part of our differentiation and will be going forward is the level of service and support that we offer our customers.

This is whether it’s an engagement with our sales team, whether it’s an engagement with our onboarding team if you need it, or an engagement with our support team, we fully recognize that we’re gonna continue to make the product as easy as possible. But there are cases when you’re gonna want that extra like support or that safety net of like, Hey, am I doing this right?

Or, Hey, I’d like to get. Input or advice on this particular area of my direct booking website and how I can maximize SEO on that. You’ve got a team of of experts here at LOFI that you can call on or you can reach out to and [00:16:00] get that level of service and support, which customers love about lo lofi. So these three things are, would differentiate us today and we’ll continue going forward.

Yeah. That’s awesome. And it, that’s such a great point about usability. I mean, you can have the, the most advanced, sophisticated platform in the world, but if people only know how to use 10% of it, it doesn’t really help you a whole lot. You know, and we, we see this all the time working with a lot of different owners.

It’s like a lot of times, uh, they’ll be using software maybe that we use ourselves or, uh, that we’ve used in the past. They’re like, oh, I wish it could do this. And you’re like, oh, it actually can do that, you know? Exactly. Um, so, such an important piece. I’m curious, you know, you guys have access to a lot of data with so many users.

Do you have any interesting insights you could share about your, your users, you know. You know, maybe, uh, we, I met with, um, some of the other PMS, uh, [00:17:00] founders and CEOs recently, and one of ’em just shared the fact that you guys can see what your users are connected to through your, your marketplace. Uh, anything you can share there that you found on, on the back end about your users?

Yeah, I mean, I, I think there’s, um, there’s a ton of insight that we get from, uh, from that, but then also just qualitatively speaking to, to customers and learning what’s, what’s going on. Mm-hmm. Um, I think, you know, one of the, definitely the kind of main takeaways from this past year of, of Insights is that for a lot of our customers that are in urban areas.

The competition competi is, is fierce, right when it comes to the number of, uh, short-term rentals mm-hmm. That are in their, in their neighborhood or in their city. Um, and especially when you’ve got regulation. That has heated up in some of their locations. When you have the [00:18:00] combination of those two, it makes for, um, competition, you know, making it much harder to get the occupancy rate that you were achieving, uh, before.

And so then the, the key question is how do you stand apart, right? In a competitive short term rental market that you’re in, how do you stand apart? Um, and there ultimately. Where we, uh, are looking to support our customers and where we support our customers today is through a combination of things.

Number one is. How are you gonna differentiate yourself and your property in this market? You know, are you wanting to be a premium stay? Are you not? Are you looking to be a discount stay? How do you think about, given the amenities that you have, given the property that you got, the work that you’ve put into it, the investment you put into it, where you wanna stand, you?

Are you gonna be a premium brand or not? And it’s [00:19:00] okay either way, right? There’s no right or wrong, but you need to be intentional about it because then ultimately from there. Everything flows. Your pricing decisions flow from there. The type of guest experience that you want to, uh, provide flows from there.

And so if you are have made the conscious choice where it’s like, Hey, you know what? I’m gonna be a discount play. Nothing against like the Walmarts of the world, but I’m a a Walmart, right? I’m a discount play. You know, when you come in here, it’s gonna be a like no frills. You got a bed, you’ve got everything you need, right?

It’s gonna be in good condition, but you’re gonna get the best price. And that’s my conscious decision. I’m gonna make a choice of on. And my pricing is gonna reflect that. And then everything from there is gonna reflect that as well. And so this is the key thing. And so our customers are looking at, you know, their guest reviews to, to provide insights on where they can improve relative to.[00:20:00] 

Strategy that they’ve, they’ve lined up on this. They’re looking at their pricing to understand when they’re above and below market to calibrate that versus this, this decision that they’re making on premium versus discount play. Um, so these are a few areas that we’re seeing as just competition, especially in the urban areas and intensifying.

Yeah. And so the need to differentiate, uh, is even, even more important. Yeah. Great points, great points. And we’ve, we’ve definitely seen that as well. Um, I, I actually started my short-term rental journey in a lot of urban areas and some of them have become very, very, uh. Competitive for sure. Um, and, but one of the things that lets you stand out as you said, is really understanding your guests, knowing who you’re marketing, just as you guys do with Lofi.

You know exactly who your, your user, your, your ideal customer is. The guest experience is crucial and, and we see just the massive difference [00:21:00] in revenue potential between a property that’s operating well and has good reviews and one that doesn’t. I mean, it really is, is is, it’s just crazy sometimes. Uh, you mentioned AI and we love ai, you know, uh, for so many reasons, but one is because it can make the guest experience a lot better.

Um, can you tell us a little bit more about AI and how you guys at Logier are incorporating that? Yeah, absolutely. We, we’ve got ai, um, throughout the end-to-end customer experience right now. You know, one example of AI that’s there today is when you sign up for lofi, we offer you the ability to speak to an AI agent, to give an overview of the product experience.

’cause we know a majority of our trialists and new signups have not used. Property management software before. And so the terminology, the orientation of the user experience, these are all things that you kinda want somebody to walk you through it. At the same time. [00:22:00] You don’t wanna wait for an onboarding call with somebody.

You want it like right then and there. So we offer the ability to right then and there, speak to an AI agent that fully understands your needs and what you’re looking to get out of the software. And then we will give you a personalized overview of the software based off of that. Cool. Uh, we’re seeing a ton of great engagement from that.

We’ve got AI helping you when it comes to guest messaging, which we know is obviously a hot area we spoke about earlier. Uh, helping you save time when it comes to crafting messages, which is incredibly important. We have AI in the product today when it comes to. Hey, how do I do this in Lofi? Or I’ve got a question on this, how do I get this answered?

Um, we’ve got AI to, to help you with, with that as well. And then a number of areas that, uh, are in the pipeline to help in these customer benefit areas. I mentioned earlier. Where, you know, again, we, everything we do is customer backed technology is a means to an end. Uh, and AI is [00:23:00] one of those hows of how we can solve those customer problems in magical ways.

But there are other ways that we can solve that as well. And I’ll give one, one, you know, short example on this. This is from, uh, a customer of ours in Florida. Dominic, who’s an amazing, amazing guy, um, who’s actually building, uh, an app. Uh, to support short term rental owners. That’s gonna be in our marketplace as well called host, host iq.

But, um, Dominic was telling me, you know, one of the things that stands out about him is the guest experience he provides. And so I wanted to understand from him, like, what, what does he do? What is the, how does he. And he was sharing a story about, um, a family that was staying with him. It was the mother and the two kids, and they had an incredible stay and the kids.

Left him a handwritten note, uh, when they left and he, he joked about it. He was like, [00:24:00] one of these, like, the letters were all like in different font sizes and it almost felt like a ransom note that you see in the movies like that the kids had done. And they talked about how. They had such an amazing stay, and they wanted to, when they grew up, they wanted this to be like their dream house, and they had just the best time.

And so he was just like blown away by this to get these notes from these kids. Um, and so the family had booked a, a repeat visit, and so he asked the mom, he said, Hey, what are the favorite sports teams of the kids? And so she told ’em and she said, Hey, they’re really big into soccer and these are the teams that they’re into.

So the next day they came, he had a goal set up in his backyard so they could shoot the soccer ball, and then he had put the mascot and all this, um, like posters and stickers of the favorite sports teams in the kids’ [00:25:00] rooms. So when they stayed, they could have that, you know, much better of an experience.

Wow. So if you think about like, what did Dominic do that separated that experience, that made it magical. He listened. He was empathetic, and he kept that in mind, right? For the next time we did. You don’t need AI for that, you know? Yeah. Yes. AI could help you keep track of these things, and we’ve got things in the works that are gonna.

Help you with this, but ultimately asking a simple question like that, listening to, to your guests, understanding where they’re coming from, their stories is, is can separate you right now today without ai. Yeah, for sure. Listening such a powerful skill, right? Yeah. Um, yeah. And that, I mean, you can, you can win guests over for the rest of the life as you mentioned, you know, come back.

That’s how you fill up your direct booking, uh, calendar [00:26:00] and, um, that’s awesome. Yeah. Well, let’s see. The other thing, you know Yeah, go ahead. I was just gonna say the other thing I’ll, I’ll say on the, on the, a Ai, AI front as far as how we think about it, um. You know, we’re in this incredible shift right now, um, as a tech industry and in particular for us in the short term rental industry.

What’s so exciting about what’s going on around us is we are moving from a world of software as a service. To a world of service as a software. Right? Right. If you think about the products and companies that were started the last 10, 20 years mm-hmm. We created products and tools where customers and users had to come to, to do a bunch of work in, to get benefit outta.

We’re moving to a world where. The software is gonna do the work for you in a lot [00:27:00] of those major workflows, right? So we go from this kind of system of record to the system of action. We were in a world where you had these user experiences and menu driven UX where you had to learn how to navigate, and it was sometimes unnatural.

To a world where the experience with software is gonna be just like, as if you were talking to a friend like we’re experiencing today, which IGBT, right? Mm-hmm. It’s multimodal, it’s conversational. Um, and then the other big area that is changing is, is the kind of value exchange, right? Software as a service was traditionally a monthly subscription or annual subscription type of business model.

It was, it was like a utility. You, I, you paid. You pay to get access to a software, to a tool. Mm-hmm. That is shifting to a world where you’re gonna be paying for outcomes. Right, because if I am providing a service, which is to increase your occupancy rate, to increase your, you know, [00:28:00] your revenue, to help you save time, then I’m going to charge for those outcomes achieved, not necessarily just access to a software.

And so this is a massive shift that’s happening around us, which is so exciting for us in this space to think about not only pushing. The boundaries on what we can do to deliver those benefits, but then ultimately completely shifting what software experience is gonna look like in the next five, 10 years.

Yeah. Such great points. And exciting too. You know, uh, I mean that’s similar to, to what we’re doing at Cosley here is, uh, we’re offering the service, you know, um, so with, given that I’m. You know, I’d love to hear what does that look like for you guys in Lofi like five years from now? Do, can you give us some insights?

I mean, where, where do you guys see yourselves with that service model, [00:29:00] um, in the future? Yeah, absolutely. I think, you know what, what you doing at Cosley is, it’s a great point on this, right? And what we see, um, from property managers and property management companies that are out there is in a way. You all are the gold standard, right?

So if a, if a, if an owner says, I don’t wanna do it on my own. They’re most likely coming to a service like yourselves or a property independent kind of property manager, uh, to outsource the work ’cause they don’t wanna deal with it. Right? And it makes sense for, for many, for many hosts and owners that are out there today, uh, because the technology’s not where it’s at because they just have decided this is not an area they wanna invest any time in.

Which is all good. I think over time as the technology gets better, as software gets better, there’s more of those workflows that can, um, be much more automated, can [00:30:00] deliver much greater benefit than they’re able to deliver today. And, and so what that looks like for Lofi is. Today, something as simple as what may seem as simple as, you know, connecting to multiple channels and figuring out what is the pricing that you want to, um, charge for your property.

Is not that simple. Right? Right. There’s a lot of steps. There’s a lot of steps in that and, and you know, it should be. It should be. And that’s the, that’s why, you know, companies like yourself and property managers, you know, do incredible work. ’cause there’s value, there’s service, there’s benefit there.

There’s a lot of pain. And you all solve that. And you know, we’re trying to do that from, obviously from the software side, but there’s more that we can do. And so as the technology gets better and better, then our ability to deliver benefit in these areas will increase. And so you [00:31:00] can look to solidify in the future to be, you know, your co-host when it comes to your virtual.

Co-host when it comes to mm-hmm. Providing you services, um, that are like a property manager, but via technology now, you know, we’re never gonna get to the level in the, in the short and medium term to the level that you all are, are providing or property manager is providing. But you know, definitely significantly better than where we’re at today.

Uh, but the great thing is you all are the gold standard. And so there’s a bar that’s been set in the industry on the kind of like, get it off my, get it off my mind, get it off my chest. And so our, our job now in the, in this category that’s do it yourself. Is, how do we continue to make that as easy as possible, uh, so that those are thinking about, Hey, I wanna do this on my own.

I can do it. Then they’ve got a, a service partner in Inify that can help them with that. [00:32:00] Yeah. Yeah. That’s awesome. Yeah. If you, you know, if there’s a hundred steps and the, the more steps you help your user eliminate, the easier it is for ’em, the happier they are, and the happier everyone is. Right. Um, absolutely.

I think there’s, there’s, you know, a benefit for, for, for you all as well, and, and the property managers, right? Like in, in, um, the analogy for me was in like with QuickBooks and in the accountant space of small business, right. For when QuickBooks came out. Uh, there was all this fear that accountants jobs would be displaced, right?

Like, hey, now all of a sudden, all the small businesses are gonna do their tax, do their taxes, and do their finances all on their own. And what ended up happening was like accountants didn’t go to school to do data entry. Accountants went to school to be business business advisors. What ended up happening [00:33:00] was they were spending a lot of their time on manual work because the technology and the software wasn’t great.

Uh, and so they were having to do a lot of that like low value work for small businesses at the trade off of higher value. Work. Work that they did go to school to go to school for, right. And so the way I view that in our industry is like we as a software and as a future, as a service are gonna take a lot of that work off of our customer’s shoulders.

But there’s still gonna be a lot of high value advisory needs that are gonna be there for these owners that, you know, folks like yourself and other property managers can provide. Uh, because ultimately, you know, the channel management, the pricing decisions, uh, a lot of the automation should be fully auto, auto automatized in, in the future, right?

Mm-hmm. Uh, and in that way, the, the value of work. Can [00:34:00] be at a different level for, for those involved. Yeah. Excellent point. And I totally agree. Um, well, Sean, I, we have limited time. I know, uh, there’s always so many questions I want to ask, but limited time. So, um, lofi is helping. Tens of thousands of users out there, you guys are at the leading the pack, you know, in the industry.

How does, how does someone get started with Lofi? Uh, what’s the easiest way to do that? Absolutely. So, um, go to lofi.com, L-O-D-G-I-F y.com. Uh, you can sign up for a free trial and, and, you know, play around with it yourself. There’s no better way than to jump into the product. Uh, you see, you can start connecting your channels, uh, in the free trial, uh, to see what it’s like and you can experience the AI agent, uh, giving you an overview or if you wanna speak to human.

Uh, one [00:35:00] of our, our people from our, from our team. Uh, you can get that overview as well. Uh, if you’ve got any questions at all, if you do that and you’ve got questions, please reach out to me directly. Uh, my email is sean dot ian@lofi.com. I read every piece of email. I read every piece of customer feedback that comes in through our channels.

We’ve got a Slack channel. I’m reading it all the time. Team knows this. And so I care a lot about what you think, uh, where we’re doing well, where we’ve got room for improvement. Uh, so that’s what, that’s what I recommend. Awesome. Well, thanks Sean. It’s been a pleasure having you on. I’m really excited to see where you, where you take things and uh, to stay in touch and we’ll touch base soon, hopefully.

Thank you so much, Tim. Appreciate you having me on board.

 

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