Episode 174 · March 14, 2023

Find out why Virtual management is the future of property management

🎙️ Short Term Rental Riches with Tim Hubbard ⏱️ 19:43
▶ Watch this episode

An exciting thing is happening in the real estate industry; the technology sector has finally entered and embraced this age-old industry. 

Today we have improved processes and efficiencies across the board and, for many, higher investment returns. Companies like Blackstone for example, have acquired nearly $600 billion in real estate world wide. 

That just wasn't possible to manage in the recent past. 

This week I will be discussing why I beleive virtual management is the future of all property management.

I've been scaling slowly but have certainly learned a lot over the years. After managing over 25,000 guests with my team and I don't want you to make the same mistakes I've made. 

It's important to always remember there are two sides to every story.

So from the less exciting side, today's story reads…

"Short term rental owner fails to manage his property professionally, or hire the right manager, and now has another job has to go back to his day-job because his expenses have exceeded income"

So what do you do? 

Option #1: You can catch all the latest youtube videos, blogs, and podcast episodes pulling out every tip and trick you've learned. This works for a lot of us (and recommended if you have the time) but a lot of us don't have the time.

Option #2: Explore virtual management options where you can use the expertise of established companies (or co-hosts) to manage your properties professionally and many times at a discounted rate compared to traditional STR managers.


Option #3: You turn to your local property manager knowing they have a firm grasp on the local market but the 25% commission digs even deeper into your pocketbook. 

Whatever way we go we need to be careful with who we entrust to help us with our properties and if we are managing them ourselves we need to make sure we don't skip any steps–the same steps professionals dedicate their careers to staying on top of.

My pick? Option #2.

Let's talk about what exactly virtual management is, why I think it's the future for most STR owners, and what you need to know if you are interested in having your property virtually managed (or are planning on doing it for someone else).

Stay tuned as I break down for you:

  • Why Virtual management is the future 

  • Virtual management Vs. Traditional Property Management

  • Why choosing the right partner can make or break your rental performance

  • Are the big box management companies, like Evolve, right for you? 

  • How much does virtual management cost

  • Are you interested in managing other people's properties? 

  • What the onboarding process looks like (listener Q&A) 

If you are interested in partnering with me and my company "Midtown Stays" you can find out more info here and I will personally reach out to you via zoom to find out more and chat. 

Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well.

Get a copy of my 12 proven house rules to protect your property from almost every negative situation (highly recommended) 

You can find all of our links here including our website, recommended resources, upcoming live events, short-term rental playbook, Instagram, and more!

📝 Full episode transcript

well it's no secret that people are managing their short-term rentals virtually wherever they happen to be in the world and wherever the owners happen to live in the world myself included my team and I have managed tens of thousands of guests and my personal portfolio and I've spent most of that time thousands and thousands of miles away in South America where I spend most of my time so I want to talk this week about why I think virtual management is the future of property management welcome

to short-term rental riches we'll discuss investing in real estate but with a specific focus on short-term rentals quick actionable items to acquire manage and scale your portfolio I'm your host Tim Hubbard welcome back to the short term rental Rich's podcast we're talking about a topic this week and that really excites me and if you've listened to the show for a while you know that it does because we have lots of episodes on how to better virtually manage our properties and how to do it remotely well

this week I want to talk about why I think virtual management is just the future of property management I want to give you three main reasons why I think this is the case and I want to end with some questions that you can use to talk to your property manager about or if you're managing your short-term rental yourself questions that you should be thinking about things that you should be doing with your own property so first of all let's just start start off with like a

real quick evolution of property management I remember when I had my first long-term traditional rental and I put it up for rent I was managing it by myself I even put a sign out front of the property that said for rent I put it online I was taking phone calls I was taking emails I was driving to the property to show potential tenants I was printing out actual lease agreements and getting signatures in person and doing walkthroughs and it was just a lot of work right

it used to be that way it used to be that way for traditional property management but that has come a long way now we have companies like Blackstone for example that have acquired nearly 600 billion dollars in real estate and there's no way they'd be able to manage all that real estate if they didn't have all the tools and the software programs to help facilitate those interact actions those transactions they just wouldn't be able to do it if they didn't have all those tools and so

traditional real estate investment companies and large property managers have adopted a lot of these tools as well now when we look at the short-term rental space it's no secret that we have a lot of tools now too and companies like vicasa are managing thousands of properties companies like evolve vacation rentals has popped up and now they're managing close to 30 000 properties but not all property managers are managing their short-term rentals equally so I want to talk about the difference between virtual management and traditional short-term

Rental Management and why I think virtual management is the way to go for a lot of people and the first reason we kind of just touched on there is that it's just easier to do than it ever was and you know what I think it's going to continue to get easier and easier as we have of more tools as our guests become more familiar and comfortable with the way people are managing their properties it is the future in my opinion and it's my personal management strategy

that I've adopted however while virtual management can be a great option it doesn't make sense for everyone and this brings me to reason two why I think virtual management is a Future Property Management because more and more people are going to be using this strategy working with another virtual manager so why would someone choose to not virtually manage their property themselves well there's a couple main reasons here the first one is it doesn't always make Financial sense so I talk a lot on this channel about

how you can do this yourself and that is what I'm recommending but it doesn't make sense for everyone and if you want to have a team that's covering your property 24 7 well unfortunately you can't just hire one person you can't even hire just two three I think it really takes a minimum of five team members that can of course be virtually before you can sort of hand off the operations of your property and let them handle it for you and to hire five people doesn't

always make Financial sense if you're just getting started and you have just a few properties even if you have 15 properties depending on the actual net income that you're making hiring a full team could take all of that net gain away and I know this personally As I Grew my portfolio I wasn't always working with my own team I was working with some other outsourced providers different managers on the ground I tried lots of different options fortunately I'm at a place with dozens of properties now

where I have my own team and they're amazing they do amazing job and we just keep getting better and better so that's the first reason it doesn't always make Financial sense for us as short-term rental owners to hire our own team and reason number two why a lot of people wouldn't want to manage their property themselves even if it is virtually and that's because it takes a lot of work to hire a team so not only does it cost quite a bit or it can cost

quite a bit but hiring multiple people takes a bit of work and sometimes someone gets sick or someone can't show up and you need someone to fill in for them so it takes a lot of work to hire your own team and this could just be creating another job for yourself right if you start investing in short-term rentals to earn higher returns which I still believe that we can earn some of the highest returns in real estate with the right properties if that was your main

goal and it wasn't to create another job for yourself well then hiring your own team is not going to be the ideal option either so reason number one why I think virtual management is the future of property management is that it's easier right we have way more tools than we ever had but reason number two why I think it is the Future Property Management why most people adopt it is because not everyone wants to manage their property and it doesn't make Financial sense for a lot

of people to manage their own property if they want to manage 24 7. so this brings me to number three why I believe virtual management is the future of property management and that's that traditional property management is a lot more expensive yes it is now not to say it can't be a great option for a lot of investors and it certainly is someone that just wants to buy an investment doesn't want to have to do anything working with a traditional short-term rental manager can be a

great option and you know what a lot of times they dominate a local vacation rental market they might have their own direct booking website which brings in a ton of traffic and so they might not even need to rely on Airbnb and some of the other channel managers so it can be a great option it's definitely the most hands-off but it all comes at a cost right so traditional short-term rental managers are going to charge between 20 to even 40 percent and remember this 20 to

40 percent is coming off your gross income it's not coming off your net income so it really affects your return with a short-term rental and there's one other thing to keep in mind if you're working with a traditional short-term rental manager and that's that most of the time they own your listings so what do I mean by they own your listings well when you put your property up on Airbnb you start to collect reviews and you're building a history with that property remember every single review

that we get for our property helps future reviews so owning that history and having good history becomes a very valuable part of your short-term rental but most of the time when you work with a traditional short-term rental manager they're going to own your listing so they're going to create their own with your property they're going to be building reviews hopefully they're doing a really good job but at the end of the day if they're not and you decide to part ways maybe you want to do

it yourself where you're going to have to start over you're gonna have to start from scratch with zero reviews and That Could set you back a little bit we know that a property that's got a hundred five star or great reviews versus a property that has two five star reviews we know that the algorithms are going to push the property with more reviews up and so starting over could be a challenge for you if you decided that your relationship your the property manager you're working with

just didn't work out so that's something to keep in mind okay so more and more people are managing their properties virtually because it's easier they are working with a virtual property manager because they maybe don't want to do it themselves or it doesn't make Financial sense or three they don't want to work with a traditional property man enter Because the 20 to 40 percent commissions are just too much so reason number four why I think a lot of people would want to consider working with a

virtual property manager is that they already have a lot of the pieces in place they have a great property maybe they have Good Housekeeping connections maybe they have a good maintenance contact on hand and they just don't want to do all the daily operations handle guests maybe they don't know how to handle guests properly or they don't know how to get reviews removed or work with resolutions with Airbnb or a list of property themselves maybe you're just getting started and there's a lot to learn in

the short term rental industry so by working with a virtual manager you can save a fair amount of your property management expense but still kind of have the best of both worlds so if you're one of those owners you might want to consider working with a virtual property manager I am super excited to announce that we are in fact working with other owners now we are partnering with other owners and we're using my personal team that I've spent years building to help manage other people's properties

so again I think this is something you can definitely do by yourself but once you start to scale three four five ten fifteen properties it definitely becomes a job unless you pass off some of the tasks so if you're an owner out there and you have a lot of the pieces in place already for your short-term rental well you might want to consider virtual management I mentioned of all vacation rentals again they are taking this approach now they're not necessarily handling your whole guest interaction from

what I understand they don't handle the middle part so after a guest checks in they handle pre and post booking in the middle they are going to coordinate with a contact that you already have so check out some virtual property managers out there they're not all equal they're not all doing the same things they're not all offering the same services but it could be a great option for you another thing that's come up more recently is that a lot of owners are taking medium-term stays which

require a little less work right if someone checks in for a month versus an average three night stay well then there's a lot less going on but there's still pieces going on guests still have problems they still have questions we still need to verify those guests and there's some additional things that we need to do with medium-term stays so if that's part of your strategy as well well then virtual management could be a good option for you too so we got a great question from a

fellow podcast listener and this is in regards to how you can help manage other people's properties so let me just jump into his question here first of all he says I love the podcast I listen to it all the time in the car I've probably listened to just about every episode episode yeah all 170. so thanks Seth this came from Seth by the way uh glad you like it and I hope that the content going forward helps you to better manage whatever properties you are planning

on managing and for everyone else out there he says I've recently started managing my in-laws properties and I'd like to suggest a topic that I would certainly benefit from knowing more about would love an episode or two about how to best set up structure and handle all the different accounts tools involved with managing other people's properties and there are quite a few in summary you touched on some of these aspects and lot in past episodes but I'd greatly appreciate an episode dealing with the right best

way to structure and handle all the accounts involved when adding someone else's property to your Str management portfolio so let's get into this last piece and this is the questions that you want to be asking yourself or a potential property manager if you are looking to have your property managed or if you are planning on managing someone else's property the first question is how much experience do they have have they've been doing this for a long time do they own their own properties what types of

properties do they work with right remember there are lots of different short-term rentals from tree houses to to villas along the ocean and they do have slightly different management styles so you want to know about their experience so another great question If you're looking for property manager is that are they going to own your listings and so for you Seth if you're managing your in-laws properties if they already have a great amount of good reviews then it probably in the owners in your in-laws best interests

to keep that account as it is with all those reviews and they could do two things they could share their account with you as a co-host which gives you access to almost everything except for filing resolutions if they want you to have full access well then they could just simply share their credentials with you so that is a good option if they're comfortable with that then the question comes up how do you handle the money do you send it to them directly or keep the same

way it is and charge them on top up or do you have it all come to you and then you send them a payment at the end of the month that is a traditional way that most property managers do it that's how my company is doing it but Airbnb does have the ability to split revenues so that you can have a percentage go to you and you could have pers the rest of it go to your in-laws in this example but there's no one right way

to do it I've even seen companies now just charging a flat fee for virtual Management Services and so that could be another potential option too everything just goes to the owner and you maybe charge a monthly fee another option could be to split profits over a certain amount of income so let's say your your in-laws wanted to earn at least fifteen hundred dollars a month for themselves but you knew the property could make three thousand dollars a month so you begin working with them you partner

with them you help them manage the property and when that property makes three thousand dollars a month maybe you both split the difference above what your in-laws wanted to earn above the 1500 so you'd split the fifteen hundred dollars in additional income for example just one other way that might work for you another question that you're definitely going to want to ask a property manager is what tools they're using so there's all kinds of tools available pricing Tools digital guidebooks property management software platforms are you

going to be able to see your transactions how is all of the back end working now a lot of the big management companies have their own proprietary software while that saves a lot of money on costs it's not always the best idea because if we think about it software companies specific software that has popped up in the short term rental industry a lot of times it's a service specific purpose and so to have one program that is the go-to for everything that's quite difficult and I

would just say that that does not exist so if you're working with a manager that's using multiple different software options that can be a really good benefit for your properties Seth you asked specifically how would you structure and handle all the accounts involved with adding someone's property and So you you're going to want to add their property to all these different software sources as well I think because there's so many software pieces and because there's always new ones coming out that you might decide to switch

to that it's probably easier for you to handle all those costs on your end or charge them back in a flat fee to your in-law because those are things that are just always changing that's how traditional property managers would do it as well so over the coming weeks we're going to introduce some more ideas some more Concepts more things that your property manager should be doing for you or if you're managing your properties yourself things that you should be doing and every step up of the

way with a guest reservation so I hope this information helps you to find the best property manager or to improve it yourself there are a lot of moving pieces that go into this and as I mentioned if you're interested in working with us directly we'd be happy to this is something I focus my career on for years and years and I've spent a lot of money and I've built an amazing team that I trust that manages my property better than I ever could by myself and

also at a discounted price to what I would pay to a traditional property manager so if you're interested in that at all you can head to striches.com there's Property Management button there and stay tuned in the coming weeks we're going to talk about everything you or your property manager should be doing before guest checks in while I guess is in your property and what you should be doing after that guest checks out until now next time I hope you have a fabulous week and I'll talk

to you soon want to get on the fast track to Financial Freedom through short-term rentals what all starts with the properties you acquire but you want to make sure that you acquire the right properties I want to give you my ebook that will show you how to do just that there is no charge it's my gift to you for being one of our subscribers just go to restmethods.com that's r e s t methods.com

Growth Blueprint eBook cover
Free STR Growth eBook

Grab the free Growth Blueprint eBook

A comprehensive guide to building a thriving property-management business — the acquisition, operations and growth playbook behind a 300+ unit portfolio and 100,000+ guests.

🎉 Downloading now — we've sent a copy to your inbox too.

Put it into practice

Want our team to run this playbook on your properties?

Book a free strategy call — we'll show you how our team would run and optimize your property, whether we work together or not.

Book a Strategy Call
Book a Strategy Call